J.W.Purkey

J. W. Purkey is a full service architect who specializes in contemporary as well as traditional architecture. We wanted to give him a simple, elegant, yet interesting logo that would convey the idea that architecture is to be seen from more than one angle. Richtergarten crafted a mark in which the unending lines are drawn so that when one stares at the simple shapes they create, the planes of the design reverses its view in an Escher-like optical illusion.