Dace & Mohr

April Dace is an independent video producer in Nashville who works with clients ranging from non-profits to regional brands to major studios and networks. She approached Richtergarten to help brand her as a company that could easily work with any scale of client, while reflecting her fun personality. The solution was to use hand-rendered script type arranged as if coming out of the subtle image of a circle, evoking the impression that the words are coming out of a lens.